Meet the Future of Beauty
Introducing PUREGENIUS™, the Smart Power Blend™ formulation platform, and our vision for thoughtfully engineered beauty designed for every skin tone.
NEWSROOM
PUREGENIUS™ Launches Next-Generation Smart Beauty Platform Powered by Smart Power Blend™
Published August 4, 2026
Pompano Beach, Florida
PUREGENIUS™ officially introduces its proprietary Smart Power Blend™ formulation platform and debuts its inaugural LET'S GET EVEN!™ Kojic Acid & Turmeric Bar, marking the beginning of a new chapter in thoughtfully engineered beauty designed for all skin tones.
POMPANO BEACH, Fla. — August 4, 2026 — When dark spots, uneven-looking skin tone, or dullness affect the way skin looks, they can impact confidence every day. EVAR BRANDS, LLC is proud to announce the official debut of PUREGENIUS™, a modern beauty brand built on the belief that self-care should be both intelligent and inclusive.
Modern beauty has long focused on individual hero ingredients. PUREGENIUS™ believes there is a smarter way. Founded on the philosophy that thoughtfully engineered formulations outperform isolated ingredients alone, the company developed its proprietary Smart Power Blend™ formulation platform—an intentionally engineered approach where complementary ingredients are carefully selected to work together with purpose. Rather than asking one ingredient to do everything, Smart Power Blend™ reflects PUREGENIUS™'s commitment to intelligent formulation, thoughtful innovation, and elevated everyday self-care.
Today, the South Florida-based company proudly introduces its inaugural product under the LET'S GET EVEN!™ campaign—the PUREGENIUS™ LET'S GET EVEN!™ Kojic Acid & Turmeric Bar, available exclusively on Amazon.
More than the launch of a single product, PUREGENIUS™ represents the beginning of a next-generation beauty platform powered by the company's proprietary Smart Power Blend™ formulation platform—an intentionally engineered approach designed to combine complementary ingredients that work in harmony, maximizing the strengths of each through intelligent formulation. Developed for all skin tones, the platform reflects the brand's commitment to thoughtful innovation, premium quality, and confidence-driven self-care.
"At PUREGENIUS™, we're building much more than a skincare product—we're building a smarter beauty brand.
Our vision is to redefine everyday self-care through intelligent formulation, premium design, and inclusive beauty. Smart Power Blend™ reflects our belief that thoughtfully engineered ingredients, working together in harmony, can elevate the skincare experience while helping people of all skin tones feel more confident in their skin. This is just the beginning of a much bigger vision for the future of beauty."
— Tanya Doderlein
CEO & Co-Founder, EVAR BRANDS, LLC
The debut LET'S GET EVEN!™ Kojic Acid & Turmeric Bar showcases the power of the company's signature 4-in-1 Smart Power Blend™, anchored by four carefully selected ingredients: Kojic Acid, Alpha Arbutin, Niacinamide (Vitamin B3), and Turmeric Root Extract. These complementary ingredients form the foundation of a thoughtfully engineered formulation, enhanced with Retinol, Hyaluronic Acid, Vitamins C & E, Shea Butter, Collagen, and other carefully selected skincare ingredients.
Rather than relying on a single hero ingredient, PUREGENIUS™ believes intelligent formulation comes from thoughtfully combining complementary ingredients, each selected to play a distinct role within the overall formulation. Every ingredient has been intentionally chosen to contribute to the performance of the Smart Power Blend™ platform and support the brand's philosophy of intelligent, performance-driven beauty.
Developed for daily use on both the face and body, the cleansing bar helps improve the appearance of dark spots, uneven-looking skin tone, and dullness while leaving skin feeling refreshed, balanced, smoother, softer, and more radiant-looking. Gentle enough for everyday routines, it is designed for areas including the face, neck, underarms, inner thighs, elbows, knees, and bikini area.
Every PUREGENIUS™ package includes two premium cleansing bars and two specialized foaming nets, creating a rich, luxurious lather that transforms an everyday cleansing routine into an elevated self-care experience.
"We approached every detail with one goal in mind—creating an exceptional experience from the very first use. From our proprietary Smart Power Blend™ formulation platform to the inclusion of premium foaming nets in every package, every decision reflects our commitment to thoughtful innovation, uncompromising quality, and delivering products people genuinely enjoy using. We believe intelligent formulation, premium design, and exceptional user experience should work together just as seamlessly as the ingredients inside every PUREGENIUS™ product."
— Michael Evaristo
COO & Co-Founder, EVAR BRANDS, LLC
While PUREGENIUS™ is launching with skincare, the company has already begun developing future haircare innovations that will also be powered by its proprietary Smart Power Blend™ formulation platform. By extending the same philosophy of intelligently engineered formulations across multiple beauty categories, PUREGENIUS™ is building a unified collection of premium self-care products designed around innovation, quality, and consumer trust.
Guiding the brand's brightening-focused collection is the LET'S GET EVEN!™ campaign—a long-term commitment to creating thoughtfully formulated products designed to support the appearance of brighter, more even-looking skin while celebrating beauty across all skin tones.
Headquartered in South Florida, PUREGENIUS™ proudly combines thoughtful formulation with premium product design and rigorous quality standards. The inaugural LET'S GET EVEN!™ Kojic Acid & Turmeric Bar is cruelty-free, third-party tested for quality and safety, produced in a GMP-certified facility, and formulated without parabens, mineral oil, or harsh SLS/sulfates.
The PUREGENIUS™ LET'S GET EVEN!™ Kojic Acid & Turmeric Bar is now available exclusively on Amazon.
About PUREGENIUS™
PUREGENIUS™ is a South Florida-based beauty brand redefining modern self-care through intelligently engineered formulations, thoughtful innovation, and premium product design. Powered by its proprietary Smart Power Blend™ formulation platform, the company develops skincare, haircare, and future beauty products designed to deliver elevated everyday experiences for all skin tones.
Through its signature LET'S GET EVEN!™ campaign, PUREGENIUS™ is committed to helping people feel more confident in their skin with thoughtfully formulated products built on quality, trust, and performance. Every current and future PUREGENIUS™ formulation is built upon the Smart Power Blend™ platform, creating a unified approach to intelligent skincare, haircare, and elevated self-care products designed for all skin tones.